Coffee is full of strong opinions—and plenty of myths. Some come from marketing, some from habit, and some from outdated advice.
Not sure which roast fits your brew method? Read our guide on how to choose the right roast for your setup.
Big Picture
Most coffee problems aren’t about the beans—they’re about brewing, storage, and expectations.
Complent approach: Keep things simple, consistent, and honest.
Myth: Dark Roast Is Stronger
Dark roast tastes bolder, but “strong” is usually roast flavor, not caffeine. Ratio and dose matter more.
Myth: Bitter Coffee = High Quality
Bitterness is often a brewing issue (or overly dark roast), not a sign of quality.
Myth: Coffee Belongs in the Fridge
Fridges add moisture and odors. Better: airtight storage in a cool, dark place.
Storage basics here: How to Store Coffee.
Understanding myths helps you taste coffee more clearly—without overthinking it: How to Taste Coffee (Without Being a Snob).
Want the easiest path to better coffee?
Start with balanced roasts and repeatable recipes—not extremes.
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